Title: Materialism/Post Materialism in Canada

Year 1981:
Materialists = 22%
Post-materialists = 16%

Year 1990:
Materialists = 11%
Post-materialists = 25%

Year 2000:
Materialists = 8%
Post-materialists = 28%

Note: The results reported above are based on the following 4-item battery: "If you had to choose, which one of the things on this card would you say is most important?
And which is next most important?

A. Maintaining order in the nation
B. Giving people more say in important government decisions
C. Fighting rising prices
D. Protecting freedom of speech"

Post-materialists = those who chose B or D; Materialists = those who chose A or C.

Source: 1981-2000 World Values Surveys